Monday, June 22, 2009

So, don’t worry about what you say… focus on how you say it and on making your audience feel it…

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On the day, Akram found himself in the class with 15 other students, who, like him, seemed to find the language difficult to handle and their complexes had given birth to inner demons that hounded them. “We communicate because we want to touch lives and move minds, and that objective should never be lost” said B. “We are creatures of emotion and it’s our emotional existence that tells us, and the world that we are alive. To put a spin on what Descartes said, ‘I feel, therefore I am’. So, don’t worry about what you say… focus on how you say it and on making your audience feel it… if you speak with passion, energy, emotions and have a story, the errors will fade away”. Then B gave them an assignment. All the students were given a historical character of their choice, from Adolf Hitler to Mao Tse tung; then they were given historical situations wherein they had to address a large gathering and inspire them into action as those greats from history. The 16 of them had to build a speech around the occasion and invoke the fire of that character into it. Akram picked Sir William Wallace, the valiant Scottish hero who fought against the English…

Once all the students were ready, B wished them and said “Don’t speak to us, your audience, but speak to our hearts, for that’s what matters…” When Akram got up to speak, his big brown eyes pierced into the mass of students. He unbuttoned his jacket and pointed at his audience, and with a voice that roared like a wounded lion, he said “Children of Scotland, hear me speak….

I am William Wallace…..”. That day, the fire in Akram’s heart singed the audience’s soul. The errors were still there but Akram didn’t care, for he spoke like a man possessed… He got a standing ovation and Mr B and his friends hugged him. Then on, Akram, in spite of his limitations, became a star speaker who never failed to move and impress his audience.


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Source :
IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and
Arindam Chaudhuri (Renowned Management Guru and Economist).
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