IIPM Ranked No. 1 B-School In Global Exposre - Zee...
The company has used the premium brand image of the Chevrolet brand and extended it quite effectively in the small car category, as the brand communicates a ‘best in its class positioning’. After the company registered a figure of 60,000 units in the year 2007, moving ahead at a growth rate of 63% as compared to 2006, GM India has already attained a sales figure of 65,000 units till the month of November, 2008 (SIAM). “We expect to sell close to 75,000 to 78,000 units this year, registering a growth of about 20% in 2008,” asserts Balendran. Well, at a time when the overall auto industry is growing at a meagre rate of 2-5%, GM India is pacing past all others with a 20% growth rate and this is surely raising many eyebrows towards GM in the sector.
As Karl Slym, Managing Director and President, GM India declares, “We added Spark, U-VA, Optra Magnum and Captiva to the Chevrolet brand as it is important to clarify to the customers what the GM brand stands for in India.” The company is too optimistic for the year 2009, as they plan to launch a slew of new products in the Indian market. “We will be launching a Sedan above Optra namely Cruze sometime during the middle of next year. We are also planning to launch a mini car next year, details of which will be announced later. In addition, we are also planning to launch some upgraded versions of existing models next year,” states Balendran. In the immediate scenario, in order to push demand for December, GM India is taking advantage of the 4% CenVat cut by the government and is reducing prices of vehicles across portfolios, up to a maximum of Rs.30,500.
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).
Read these article :-
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
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IIPM Campus
ZEE BUSINESS BEST B SCHOOL SURVEY
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The company has used the premium brand image of the Chevrolet brand and extended it quite effectively in the small car category, as the brand communicates a ‘best in its class positioning’. After the company registered a figure of 60,000 units in the year 2007, moving ahead at a growth rate of 63% as compared to 2006, GM India has already attained a sales figure of 65,000 units till the month of November, 2008 (SIAM). “We expect to sell close to 75,000 to 78,000 units this year, registering a growth of about 20% in 2008,” asserts Balendran. Well, at a time when the overall auto industry is growing at a meagre rate of 2-5%, GM India is pacing past all others with a 20% growth rate and this is surely raising many eyebrows towards GM in the sector.As Karl Slym, Managing Director and President, GM India declares, “We added Spark, U-VA, Optra Magnum and Captiva to the Chevrolet brand as it is important to clarify to the customers what the GM brand stands for in India.” The company is too optimistic for the year 2009, as they plan to launch a slew of new products in the Indian market. “We will be launching a Sedan above Optra namely Cruze sometime during the middle of next year. We are also planning to launch a mini car next year, details of which will be announced later. In addition, we are also planning to launch some upgraded versions of existing models next year,” states Balendran. In the immediate scenario, in order to push demand for December, GM India is taking advantage of the 4% CenVat cut by the government and is reducing prices of vehicles across portfolios, up to a maximum of Rs.30,500.
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).
Read these article :-
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus
ZEE BUSINESS BEST B SCHOOL SURVEY
For More IIPM Info, Visit below mentioned IIPM articles.
1500-plus IIPM students placed across the country with 44 bagging international offers
IIPM set to beat economic slowdown
IIPM, GURGAON
IIPM - Admission Procedure
IIPM awards four Bengali novelists
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
IIPM Ranked No1 B-School in India
Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
» IIPM ranked No1 B-School in India :: Education, Careers ...
The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
Deccan Herald - IIPM ranked as top B-School in India
India eNews - IIPM Ranked No1 B-School in India
IIPM Delhi - Indian Institute of Planning and Management New Delhi ...
domain-b.com : IIPM ranked ahead of IIMs
IIPM makes business education truly global-Education-The Times of ...
