IIPM Ranked No. 1 B-School In Global Exposre - Zee...
Don’t get us wrong Eli!
Haddad, expectably, is quite ecstatic to begin his stint in the Indian market, as he goes on to say, “I am delighted with my venture with Spencer’s... I’m sure that BHPC will soon emerge to be an affordable fashionable brand for urban Indians seeking the international feel and look.” And the emphasis on the word “affordable” is quite apparent, which means he fully understands the pulse of an Indian consumer.
But has it been the growing Indian economy and the rising disposable income in the hands of the Indian consumer that has attracted him to start business here? He is quick to refute any such reason and quips (diplomatically), “The Indian consumer has an incredible feel for fashion. And to me, that sense of fashion and the sense of expressing themselves are a great fit for Beverly Hills Polo Club brand here in India.” During the course of our conversation, Haddad admits candidly that he does not patronise the idea of outsourcing the ground research work before entering a new market, “I myself researched on the demographics and lifestyles of Indians for more than a year and then decided to enter this market.” And it was this research that made him realise that Indians really want to express themselves by the way of their clothing; and that they want to be individuals with their own style statement. “If I can fulfill their aspirations of enhancing their style statement through the BHPC brand, I will consider my venture successful.” He also professes that he is an eternal optimist and is sure that the gloomy Indian economy will soon rebound.
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).
Read these article :-
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus
ZEE BUSINESS BEST B SCHOOL SURVEY
For More IIPM Info, Visit below mentioned IIPM articles.
1500-plus IIPM students placed across the country with 44 bagging international offers
IIPM set to beat economic slowdown
IIPM, GURGAON
IIPM - Admission Procedure
IIPM awards four Bengali novelists
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
IIPM Ranked No1 B-School in India
Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
» IIPM ranked No1 B-School in India :: Education, Careers ...
The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
Deccan Herald - IIPM ranked as top B-School in India
India eNews - IIPM Ranked No1 B-School in India
IIPM Delhi - Indian Institute of Planning and Management New Delhi ...
domain-b.com : IIPM ranked ahead of IIMs
IIPM makes business education truly global-Education-The Times of ...
Don’t get us wrong Eli!
Haddad, expectably, is quite ecstatic to begin his stint in the Indian market, as he goes on to say, “I am delighted with my venture with Spencer’s... I’m sure that BHPC will soon emerge to be an affordable fashionable brand for urban Indians seeking the international feel and look.” And the emphasis on the word “affordable” is quite apparent, which means he fully understands the pulse of an Indian consumer.
But has it been the growing Indian economy and the rising disposable income in the hands of the Indian consumer that has attracted him to start business here? He is quick to refute any such reason and quips (diplomatically), “The Indian consumer has an incredible feel for fashion. And to me, that sense of fashion and the sense of expressing themselves are a great fit for Beverly Hills Polo Club brand here in India.” During the course of our conversation, Haddad admits candidly that he does not patronise the idea of outsourcing the ground research work before entering a new market, “I myself researched on the demographics and lifestyles of Indians for more than a year and then decided to enter this market.” And it was this research that made him realise that Indians really want to express themselves by the way of their clothing; and that they want to be individuals with their own style statement. “If I can fulfill their aspirations of enhancing their style statement through the BHPC brand, I will consider my venture successful.” He also professes that he is an eternal optimist and is sure that the gloomy Indian economy will soon rebound.
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).
Read these article :-
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus
ZEE BUSINESS BEST B SCHOOL SURVEY
For More IIPM Info, Visit below mentioned IIPM articles.
1500-plus IIPM students placed across the country with 44 bagging international offers
IIPM set to beat economic slowdown
IIPM, GURGAON
IIPM - Admission Procedure
IIPM awards four Bengali novelists
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
IIPM Ranked No1 B-School in India
Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
» IIPM ranked No1 B-School in India :: Education, Careers ...
The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
Deccan Herald - IIPM ranked as top B-School in India
India eNews - IIPM Ranked No1 B-School in India
IIPM Delhi - Indian Institute of Planning and Management New Delhi ...
domain-b.com : IIPM ranked ahead of IIMs
IIPM makes business education truly global-Education-The Times of ...
