IIPM Ranked No. 1 B-School In Global Exposre - Zee...
Wasn’t it also difficult to get a brand like Lakme (from HUL’s stable) as the key sponsor?
No, not exactly. Lakme at that point in time needed to promote itself big time, as a fashionable brand and India Fashion Week fitted the bill perfectly. Hence the name became Lakme India Fashion Week. But it was really difficult to get a good event management company. In fact, it was just the day before the fashion week, that we tied up with Images as our event manager.
Are Indian fashion shows successful in beckoning global buyers?
Oh yes, the response is fabulous. Specially, we are getting good response from countries like France, Germany, Middle East, UK and Spain. Globally, fashion buyers can be segregated into three categories – Boutiques, Superior Departmental Store and Sales agents and in all these three segments, India is generating good buyer crowd. Like in the Delhi Fashion Week , there were 165 buyers which included names like Dar-Usha (boutique category), Isetan (departmental store in Japan) and MC2 (biggest sales agent in Paris).
Compared to global designers, don’t you think Indian designers have missed out big time in creating a brand?
See, compared to the fashion industry in Europe, Indian fashion industry is relatively very new. Over there, the industry is more structured with well trained people to assist the designers in all possible ways – be it in promoting a brand or in creating a sales invoice. But here the designer has to take care of everything. The designer might be an extremely talented person in terms of designing, but he/she might not be good at handling media or public relations. So these minor issues matter a lot when it comes to creating a brand. What more do you want to do with with FFI? I wand to address all issues that are preventing the Indian fashion industry from becoming more structured and organised. In fact, we have already started educating many designers with small professional codes like preparing order form etc. We need to change the pattern we are following in the Indian fashion industry.
Angshuman Paul
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).
Read these article :-
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus
ZEE BUSINESS BEST B SCHOOL SURVEY
For More IIPM Info, Visit below mentioned IIPM articles.
1500-plus IIPM students placed across the country with 44 bagging international offers
IIPM set to beat economic slowdown
IIPM, GURGAON
IIPM - Admission Procedure
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IIPM ranked No.1 B-School in India, Management News - By ...
IIPM Ranked No1 B-School in India
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» IIPM ranked No1 B-School in India :: Education, Careers ...
The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
Deccan Herald - IIPM ranked as top B-School in India
India eNews - IIPM Ranked No1 B-School in India
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domain-b.com : IIPM ranked ahead of IIMs
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Wasn’t it also difficult to get a brand like Lakme (from HUL’s stable) as the key sponsor?
No, not exactly. Lakme at that point in time needed to promote itself big time, as a fashionable brand and India Fashion Week fitted the bill perfectly. Hence the name became Lakme India Fashion Week. But it was really difficult to get a good event management company. In fact, it was just the day before the fashion week, that we tied up with Images as our event manager.
Are Indian fashion shows successful in beckoning global buyers?
Oh yes, the response is fabulous. Specially, we are getting good response from countries like France, Germany, Middle East, UK and Spain. Globally, fashion buyers can be segregated into three categories – Boutiques, Superior Departmental Store and Sales agents and in all these three segments, India is generating good buyer crowd. Like in the Delhi Fashion Week , there were 165 buyers which included names like Dar-Usha (boutique category), Isetan (departmental store in Japan) and MC2 (biggest sales agent in Paris).
Compared to global designers, don’t you think Indian designers have missed out big time in creating a brand?
See, compared to the fashion industry in Europe, Indian fashion industry is relatively very new. Over there, the industry is more structured with well trained people to assist the designers in all possible ways – be it in promoting a brand or in creating a sales invoice. But here the designer has to take care of everything. The designer might be an extremely talented person in terms of designing, but he/she might not be good at handling media or public relations. So these minor issues matter a lot when it comes to creating a brand. What more do you want to do with with FFI? I wand to address all issues that are preventing the Indian fashion industry from becoming more structured and organised. In fact, we have already started educating many designers with small professional codes like preparing order form etc. We need to change the pattern we are following in the Indian fashion industry.
Angshuman Paul
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).
Read these article :-
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus
ZEE BUSINESS BEST B SCHOOL SURVEY
For More IIPM Info, Visit below mentioned IIPM articles.
1500-plus IIPM students placed across the country with 44 bagging international offers
IIPM set to beat economic slowdown
IIPM, GURGAON
IIPM - Admission Procedure
IIPM awards four Bengali novelists
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
IIPM Ranked No1 B-School in India
Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
» IIPM ranked No1 B-School in India :: Education, Careers ...
The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
Deccan Herald - IIPM ranked as top B-School in India
India eNews - IIPM Ranked No1 B-School in India
IIPM Delhi - Indian Institute of Planning and Management New Delhi ...
domain-b.com : IIPM ranked ahead of IIMs
IIPM makes business education truly global-Education-The Times of ...
