Obama now walks the road to the White House... Ruchika Chawla of 4Ps B&M analyses the campaigns of Obama and McCain through the marketing lens
It is a genuine case of changing colours. And the transformation of the “White” House into “Black” isn’t the only historic development which made the 2008 US Presidential Elections memorable. The path, which led to this unforgettable conversion, brought about many firsts in this race, which have also changed the modus operandi of campaigning forever.While Barack Obama relied on noveau marketing tactics such as online contributions on his very savvy website, to Mobile Marketing to send across his message to voters; McCain stuck to tried and tested TV advertisements and print campaigning. Moreover, Obama packaged himself as a product very well; selling hope and change to Americans, which made him look like a veritable saviour for them. Here is a quick look at how and where the two candidates succeeded and floundered on the campaign trail...
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Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).
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