Yash Raj brand has 
come to an end or not is difficult to predict but what has surely come to an end is the monopoly of a particular filmmaker. Release after release, audience has given the verdict that if a movie doesn’t has a script and a good story to tell nobody is going to watch the film. The new age audience has access to the best of the world cinema streaming on the television. Ten fifteen years ago people didn’t have so many options. Today the scenario has changed. Now when the audience is exposed to the best of cinema, they don’t want to watch a compromised film. In context of Yash Raj what has happened in the last couple of years is that the audience feels that a lot of movies from their stable have been made just for the heck of filmmaking and the script somehow seems to have taken a backseat. This is why films from the most respected production house of the country have not worked. Just to have too many stars in the film is not going to work. There needs to be a complete rethinking to be done as far as films are concerned, unless that is done films are not going to work because people have become very conscious of what they watch.
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Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).
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